American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.
HOXY What a luxury feeling! The designers created a sales kit to help sell the facilities. Part of the result was this sophisticated envelope design, with features reflecting the high end branding of the hotel.