Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.
Lay’s Announces the 'Do Us a Flavor' Contest Winner
Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!
These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.