Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

LAY'S "Do Us A Flavor" Contest

Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

I WAS GOING WITH ROASTED GARLIC LINGUICA CHERICO FLAVOR! - Lay’s Announces the Do Us a Flavor Contest Winner

Lay’s Announces the 'Do Us a Flavor' Contest Winner

I WAS GOING WITH ROASTED GARLIC LINGUICA CHERICO FLAVOR! - Lay’s Announces the Do Us a Flavor Contest Winner

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

Throwback Thursday: Lay's "Do Us a Flavor" Contest 2015 - Restaurant Supply & Restaurant Equipment Blog

Throwback Thursday: Lay's "Do Us a Flavor" Contest 2015 - Restaurant Supply & Restaurant Equipment Blog

Philly Cheese Steak chips.  It's an idea. I'm using the Lay's Do us a flavor app on Facebook.

Philly Cheese Steak chips. It's an idea. I'm using the Lay's Do us a flavor app on Facebook.

LAY'S® Honey Barbecue Flavored Potato Chips are gluten free

LAY'S® Honey Barbecue Flavored Potato Chips are gluten free

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

ENDS 3/21 11:59 CT

ENDS 3/21 11:59 CT

Lays Sweepstakes. Enter Lay's Flavor Sway $250,000 sweeps for your chance to win. Ends 3/21/2016

Lays Sweepstakes. Enter Lay's Flavor Sway $250,000 sweeps for your chance to win. Ends 3/21/2016

Pinterest
Search