Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

LAY'S "Do Us A Flavor" Contest

Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

Hard to Beleive they didn't go for my flavour.... The final choice is oooh sooo boring... & predictable... Shame on Lays for being so unimaginative.... " (     Lay’s Announces the 'Do Us a Flavor' Contest Winner

Lay’s Announces the 'Do Us a Flavor' Contest Winner

Hard to Beleive they didn't go for my flavour.... The final choice is oooh sooo boring... & predictable... Shame on Lays for being so unimaginative.... " ( Lay’s Announces the 'Do Us a Flavor' Contest Winner

Throwback Thursday: Lay's "Do Us a Flavor" Contest 2015 - Restaurant Supply & Restaurant Equipment Blog

Throwback Thursday: Lay's "Do Us a Flavor" Contest 2015 - Restaurant Supply & Restaurant Equipment Blog

Be a hero, vote for Gyro – If you’re searching for a savory flavor with a satisfying crunch, look no further. Vote daily for Lay’s Kettle Cooked Greektown Gyro. #FlavorAmbassadors

Be a hero, vote for Gyro – If you’re searching for a savory flavor with a satisfying crunch, look no further. Vote daily for Lay’s Kettle Cooked Greektown Gyro. #FlavorAmbassadors

Philly Cheese Steak - The chip flavor Luke and I came up with. Go Team Keesling

Philly Cheese Steak - The chip flavor Luke and I came up with. Go Team Keesling

Lays Sweepstakes

Lays Sweepstakes

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

ENDS 3/21 11:59 CT

ENDS 3/21 11:59 CT

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