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Kobe Bryant x Nike Basketball "Broken Not Beaten" T-Shirt - Dime Magazine (dimemag.com) : Daily NBA News, NBA Trades, NBA Rumors, Basketball Videos, Sneakers

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Brand: Nike 1 of 2 Communication objective: Knowledge- deepen/enrich the brand image Method: using Kobe Bryant as the forefront and using his journey through injuries to motivate others

Kobe Bryant..........YEAH BABBBBBBY !!! New Hip Hop Beats Uploaded EVERY SINGLE DAY http://www.kidDyno.com

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