Great slideshow depicting some of the places Jay-Z and are using to promote Jay's book, "Decoded." Each piece on its own is interesting enough, but together the whole thing gels beautifully into a concrete story.
Jay-Z’s Memoir Pops Up on Takeout Menus, Tablecloths, and Pizza Boxes
unexpected advertising - Jay-Z Decoded
Inside Jay-Z’s Launch of “Decoded” With Bing
Interactive campaign created by Bing for the launch of Jay-Z's book
Jay-Z Decoded - Fresh air interview - amazing interview
Art Director, Cannes Lion, Copywriter, Decoding, Jay, Anatomy, Advertising, Anatomy Reference, Artistic Anatomy
The inventor of swag - Jay Z