Once again, the use of an athlete is a great strategy to break from the clutter. In this advertisement, star quarterback Aaron Rodger is featured. The target audience for state farm is married couples. The ad is very successful because of how well known, especially in Wisconsin Aaron Rodgers is.

Once again, the use of an athlete is a great strategy to break from the clutter. In this advertisement, star quarterback Aaron Rodger is featured. The target audience for state farm is married couples. The ad is very successful because of how well known, especially in Wisconsin Aaron Rodgers is.

Despite the fact that he is a Packer, Aaron Rodgers has gained a little street credit with me.

Despite the fact that he is a Packer, Aaron Rodgers has gained a little street credit with me.

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