This is a successful example of interactive design using the sense of smell to evoke memories and experiences in the audience. The unique and rarely used sense of smell is what immediately captures audience's attention and is powerful in triggering memories in users. However it is limiting and unsuccessful in its use of only fragrances and not other scents from different sources that can be more useful and evocative to everyday people.
Jenny Holzer, "For SAAM," 2007, a time-based media sculpture comprised of vertical strands of white LEDs that reveal different text and patterns over a 24 hour cycle, located at the Smithsonian Museum of American Art.
The Shanghai Film Museum, opened on June 17 and currently hosting screenings for the nine-day 16th International Shanghai Film Festival, is therefore a highly commendable feat in its minimalist yet immersive approach. Follow us on facebook: www.facebook.com/pages/Hey-Jo
Starting as an empty white room, Roman Ondak’s Measuring the Universe at Tate St Ives has grown through the contribution of around 90’000 participants to a constellation of black marks. Through the simple action of measuring oneself, Ondak’s work doesn’t just expand on ideas of space and the universal but also the personal, creating a growing living artwork that questions just what a museum is for.