Corpus Museum, Noord-Hofland, Leiden, The Netherlands. Corpus Museum is a human biology interactive museum, billed as "a journey through the human body." Opened in 2008, the museum is the world's first museum of its type. by Pedro Layant
(adv / Interactive Museum Ad That Can Be Scratched) I find this very clever as you can scratch of a picture that is underneath the poster and makes people want to scratch it of. Easier to reproduce for a 3d inspired poster.