INTANGIBLE ASSETS ACCOUNT FOR UP TO 80% OF BUSINESS VALUE: To get an idea of the strategic importance of “intellectual assets” in general, take a look at how value is assigned to FTSE 100 companies. Back in the 1980s, market capitalisation and balance sheet asset values followed each other closely. But look at the top businesses today and you will find that up to 80% of their value no longer relates to “hard assets”. The difference is accounted for by a whole range of intangibles.
"WHO ARE INNGOT? Inngot provides powerful web tools that profile, value and showcase IP and intangibles, to help organisations attract partners, customers and funding. Visit www.inngot.com to find out more, or watch our video here."
Formal kimono with design of chrysanthemums and fowlsDivided dyeing (somewake) on plain-weave silk (habutae), Created in 1935 by Uzan Kimura, holder of an "Important Intangible Cultural Asset". This work was produced in Kimura's prime, and is very rich in individuality and artistic merit.
Quick and easy marketing strategies for a small business --- Marketing a business has undoubtedly changed and evolved over the last 20 years... Small businesses might be overwhelmed by the multitude of channels available including ecampaigns, website development, social media, media relations and data analytics. The tips below will help navigate through some basics of finding the right mix of marketing strategy that will add value and produce results.