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Joe Columbo and Ambrogio Pozzi, First Class dinnerware for Alitalia, 1970 but still in use today. (produced by Richard Ginori) Joe Colombo is known as an industrial designer who made innovative furniture, lamps, glass, doorknobs, pipes, alarm clocks, and wristwatches as well as storage systems for living, They all reflect Colombo's main goal, variability.