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IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

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American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

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It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately! IBM Turns Its Ads Into Useful Urban Furniture

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Ogilvy & Mather for IBM. Credits: Creative director / art director: Chris Van Ossterhout; creative director / writer: Rob Jamieson; art producer: Leslie D’Acri / Elisabeth Lucas. Image: Helmo.

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More Wonderful 'Smarter Planet' lllustrations

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