Pinterest • The world’s catalogue of ideas

This work is interesting because the actual name is IBM but Paul Rand has used…

27
2

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

165
12
from Creative Bloq

5 outdoor posters guaranteed to grab attention

thank you for the helping hand, you definitely grabbed my attention!

160
11

As large web companies are selling us on the value of big data, they are also peddling their own cloud services to help you make sense of all the information you feel compelled to process.

111
18
1

IBM "Smarter Planet" icons. Cited for 4. Rays in 100 Ideas that changed Graphic Design.

18

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

386
25
2
from My Modern Met

More Wonderful 'Smarter Planet' lllustrations

Noma Bar and Ogilvy & Mather for IBM Smarter Planet

34
5

Ogilvy & Mather for IBM. Credits: Creative director / art director: Chris Van Ossterhout; creative director / writer: Rob Jamieson; art producer: Leslie D’Acri / Elisabeth Lucas. Image: Helmo.

53
7

↞ @M o s t l y M a y a ✔ ↠ More

48
10

gooddesignisgoodbusiness: Companywide poster to promote IBM’s annual U.S. Savings Bond initiative for employees, lovely design by Jon Caine...

8