American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately!  IBM Turns Its Ads Into Useful Urban Furniture

It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately! IBM Turns Its Ads Into Useful Urban Furniture

Ogilvy & Mather for IBM. Credits: Creative director / art director: Chris Van Ossterhout; creative director / writer: Rob Jamieson; art producer: Leslie D’Acri / Elisabeth Lucas. Image: Helmo.

Ogilvy & Mather for IBM. Credits: Creative director / art director: Chris Van Ossterhout; creative director / writer: Rob Jamieson; art producer: Leslie D’Acri / Elisabeth Lucas. Image: Helmo.

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