Part 2: Protect clients from non-clients, the big from the small. - Hermes, Store Website - Like many luxury brands, Hermes offers private services to their highest, most important clients. The photo shows an invite only, private shopping experience in select locations for Hermes customers. These clients most likely are ultra high net worth individuals. By providing this experience, it strengthens their loyalty to the brand and creates a luxury “experience” for these clients.