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from the Guardian

Sport England launches fitness campaign to encourage women to take up sport and exercise This Girl Can campaign aims to dispel belief that exercise is for those already fit, skilled and thin

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Knowing who you are & what you stand for. Understanding your core values & beliefs - then you can start building your own personal unique brand

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The health belief model (Rosenstock) is concerned with what people perceive or believe to be true about them-selves in relation to their health. This model is based on three components of individual perceptions of threat of a disease: (1) perceived susceptibility to a disease, (2) perceived seriousness of a disease, and (3) perceived benefits of action.

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