Competitive Pricing. Competitive pricing is the most affective force for consumers to buy beauty and personal care products. Therefore, as a new product, employing competitive pricing by keeping prices low, consumers will be encouraged to try the product and repeat purchase (Monk, 2016).
http://www.shorthaircutsforblackwomen.com/kinky-hair-straightening-brush-is-100-cheaper/ The Dafni hair straightening brush has finally dropped in price. It's no secret that this beauty tool can do things even professional ceramic flat irons can't. And now it works for less than the $300 they were charging when the curl straightener first came out. Great for flattening natural kinky curly hair.