How the Dublin Whiskey Company's branding was created
Dublin Whiskey Company's, this piece is simple and sturdy, the block text reminds me of whisky's flavor, and the contrast against the script, which make the whisky seem fancy. I know I feel fancy when I drink it, so to me this piece just makes sense.
The mood of any poster or spread can change to something completely different by using different words, colour and imagery, whilst still being unmistakably Griffin. The identity places a large emphasis on typography and wordplay; often relying solely upon typography for page layout. Griffin Theatre Company. Chris Maclean/Interbrand.