Penetration pricing. As a new product, Brusheaze will employ penetration pricing. This is to get a large market share in a short period of time by selling at a low price. By doing this, they will be able to cover costs, make a profit and achieve economies of scale (Brassington & Pettit, 2013: 277).
How to get the Model-Off-Duty Look - Celebrity models—and major IT-girl's of the moment—Kendall Jenner and Gigi Hadid have mastered the model-off-duty look. Here are a few fashion and beauty tips to master this effortlessly-chic look!