Love this theory! A wise person, I don't know who but they must have been wise, once said, "Always spend money on good shoes and a mattress because you will spend half of your life in one or the other."
If you ever need to rebut a study whose conclusion you don't like, just follow this simple flowchart. The phrase, "people tend to read what they want to read in research" is a scary but true one. When doing your literature review, be sure to read research that counters your own view and position! Then use this chart to help you talk about it.