Two aspects of this magazine cover that are really impressive are the typographical relationships and the way the image covers the masthead. The typographical relationship is contrasting, with serif for the masthead and main cover line about Emma Watson, while the rest of the cover lines are sans-serif. This almost creates a hierarchy of sorts, showing that the text in serif is most important.
_Elle_ has released a fully embroidered cover for its September issue as part of the magazine’s redesign. Created by Claire Barrett, founder of London-based embroidery company "Hawthorne & Heaney":http://www.londonhandembroidery.com/, the magazine cover is a minimal ivory-white fabric with stitched logo. The artwork is simply a sewn-on patch, similar to a clothing label, stating “Now what?” in embroidered capitalised type alongside the bar code.