If the logo on the packaging is not the Leaping Bunny’s, PETA’s, or from Choose Cruelty-Free, the logo is a fake. If the packaging displays one of these logos but you can’t find the company in the organization’s database (linked above), it’s also a fake. And always remember that a company can be cruelty-free even without displaying any logo!
Amie Bakery on Behance by Peck & Co, Nashville, TN curated by Packaging Diva PD. Amie is a small, specialty bakery in downtown Cape Cod, that likes to think of itself as the town’s kitchen. Branding, packaging, patter design.