This magazine also uses the grid system. Even though the pages of text are boring with the plain color scheme they still made interesting features. Like how they have two large columns being broken up by one skinny column in the middle. This gives your eyes a break from all that text. They also enlarge the " to create more space on the page.
Mytton Williams created this brochure for Waitrose. Using a very unique illustrative style to portray waitrose. Even though the style is quite messy and playful it still looks professional. This style of graphics is much more aesthetically pleasing and people will be able to relate to it as its not the predicted perfect photographs but instead a fun approach on imagery of food.