Heineken found a great way to keep track of their audience's beer intake while retaining their enthusiasm for the event.

Heineken found a great way to keep track of their audience's beer intake while retaining their enthusiasm for the event.

It's Time to Experiment with Experiential Marketing - ClickZ

It's Time to Experiment with Experiential Marketing - ClickZ

Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands begin?

So cool! A real life sized Pac Man Game created for the Bud Light Superbowl spot Coin. #experiential

So cool! A real life sized Pac Man Game created for the Bud Light Superbowl spot Coin. #experiential

Inhale-able essences bar for YSL for Black Opium // The Robin Collective - sensory event experts (www.therobincollective.co.uk)

Inhale-able essences bar for YSL for Black Opium // The Robin Collective - sensory event experts (www.therobincollective.co.uk)

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