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Father of Propaganda: Edward Bernays. Father of Propaganda: Edward Bernays “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” -Edward Bernays

Edward Bernays – nephew of Dr. Sigmund Freud, and pioneer of Public Relations, really defined the process of creating a sense of need from desire.