"[B]ecause Americans consume so much protein, and there is plenty in foods from both plant and animal sources, and there is no evidence of protein deficiency in the U.S. population, protein is a non-issue," "Why make it into one? The only reason for doing so is marketing. Protein used as a marketing tool is about marketing, not health. The advantage for marketing purposes of protein over fat or carbohydrates is that it's a positive message, not negative."
It isn't much of a secret that eating a nice, balanced breakfast is a great way to start the day. Breakfast can fill you up, preventing you from binging later on but it can also give you an energy boost and kick start your metabolism!