Marketing Plan - exactly how many sole traders/microbusinesses would bother to do this? Even if they did, things change so quickly that it may be a waste. Short, action orientated and ever evolving (but occasionally think about this stuff to see what's changed)! ;)
2017 State of Social: Top Network Demographics [Infographic] | Social Media Marketing - Social media audience demographics can vary widely by social platform. Check out this highly useful infographic to see which user groups spend time on which social networks and do what there.