Marketing Plan - exactly how many sole traders/microbusinesses would bother to do this? Even if they did, things change so quickly that it may be a waste. Short, action orientated and ever evolving (but occasionally think about this stuff to see what's changed)! ;)
SOSTAC RACE Multichannel marketing growth wheel. I do enjoy a great visual, especially when its about multi channeling. #marketing, #strategy go hand in hand these days #management need to acknowledge this, if not the road to failure has never been closer.