Dieter Rams, loudspeaker L2, 1958. Max Braun OHG, Frankfurt. Karl Clauss Dietel and Lutz Rudolph, studio-loudspeaker with amplifier VS 1-32, 1965. HELIRADIO Gerätebau Hempel, Limbach-Oberfrohna....

Dieter Rams, loudspeaker L2, 1958. Max Braun OHG, Frankfurt. Karl Clauss Dietel and Lutz Rudolph, studio-loudspeaker with amplifier VS 1-32, 1965. HELIRADIO Gerätebau Hempel, Limbach-Oberfrohna....

Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.

Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.

“Weniger, aber besser” — less, but better. Braun Lectron hobby set radio receiver Dieter Rams + Jurgen Greubel 1969

“Weniger, aber besser” — less, but better. Braun Lectron hobby set radio receiver Dieter Rams + Jurgen Greubel 1969

606 universal shelving system by dieter rams. rams’ ten principles of “good design” - is innovative, makes a product useful, is aesthetic, makes a product understandable, is unobtrusive, is honest, is long-lasting, is thorough down to the last detail, is environmentally friendly, is as little design as possible.

606 universal shelving system by dieter rams. rams’ ten principles of “good design” - is innovative, makes a product useful, is aesthetic, makes a product understandable, is unobtrusive, is honest, is long-lasting, is thorough down to the last detail, is environmentally friendly, is as little design as possible.

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