Design strategy, as a field of theory and practice, refers to the integrated, holistic planning process examining the interplay between design and business strategy. The goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. Design strategy could be described as inventing the language to express your client’s business strategy most clearly.

Understanding Design Strategy: Effective Graphic Design for Clients

Design strategy, as a field of theory and practice, refers to the integrated, holistic planning process examining the interplay between design and business strategy. The goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. Design strategy could be described as inventing the language to express your client’s business strategy most clearly.

Infographic: User Experience Design Process #infographic

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Touchpoints for Design Strategy. Any design strategy should address the following: (i) Existing problems and ongoing challenges. (ii) Current benefi ts and successes to be leveraged. (iii) Unmet client/customer needs. (iv) Changing client/customer behaviors and attitudes. (v) Emerging ideas and trends. (vi) Opportunities to differentiate. The way these issues are addressed is the essence of the strategy.

Understanding Design Strategy: Effective Graphic Design for Clients

https://social-media-strategy-template.blogspot.com/ #DigitalMedia 10 Digital Branding  Marketing Trends for 2017 [Infographic] - Red Website Design

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