Created by San Francisco based designer: Phil Pham / philphamdesign.com -- Massachusett's TEDxCambridge event is the largest TEDx event in the world with nearly 2,000 attendees. In anticipation for the even't pivotal growth, TEDxCambridge needed updated event branding, conference wayfinding, and digital marketing to draw attendees into the ecosystem and engage them throughout the Boston Opera House.
Multidisciplinary design and brand agency Bruce Mau Design helped the Van Alen Institute to investigate the state of design competitions, by producing a playful visual identity for their entire conference, survey results and communication tools. The investigation aimed to . . .