When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.
David Carson. I really like the connections of letters in a very structured way. The black and white really makes it stand out, along with the little "white" lies and THE "BLACK" SWAN ISSUE. The tone drawing is really impeccable.
For the Designer: 5 Coffee Table Books to Give or Get
For those lovers of design, (or friends of those that do!), I've selected my most treasured and returned to design books from my library. All of these have shaped my understanding of design, and fueled...