Google Image Result for http://th00.deviantart.net/fs71/PRE/i/2012/095/e/c/tribute_to_david_carson_ver__2_by_all3st-d4v4ty9.jpg

Google Image Result for http://th00.deviantart.net/fs71/PRE/i/2012/095/e/c/tribute_to_david_carson_ver__2_by_all3st-d4v4ty9.jpg

When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way.  Using a black color font, capitals, and the same size of the typography  you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.

Design Firm Report – David Carson Design

When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.

Google Image Result for http://payload61.cargocollective.com/1/7/226788/3530799/David_Carson-Poster.jpg

Google Image Result for http://payload61.cargocollective.com/1/7/226788/3530799/David_Carson-Poster.jpg

David Carson. I really like the connections of letters in a very structured way. The black and white really makes it stand out, along with the little "white" lies and THE "BLACK" SWAN ISSUE. The tone drawing is really impeccable.

David Carson. I really like the connections of letters in a very structured way. The black and white really makes it stand out, along with the little "white" lies and THE "BLACK" SWAN ISSUE. The tone drawing is really impeccable.

david carson the use of typeography and the way the text overlap eachover giving it more of a feel of a poster design

The King Of Grunge Typography

david carson the use of typeography and the way the text overlap eachover giving it more of a feel of a poster design

I feel the use of continuous, overlayed typography is striking and bold. I think his work has always been so inspiring due to his ability to create images through type. Really beautiful and raw.

David Carson

I feel the use of continuous, overlayed typography is striking and bold. I think his work has always been so inspiring due to his ability to create images through type. Really beautiful and raw.

(c) davidcarsondesign: ray ban sunglasses campaign  http://www.davidcarsondesign.com/tag/poster/

(c) davidcarsondesign: ray ban sunglasses campaign http://www.davidcarsondesign.com/tag/poster/

David Carson - I really like the 'grunged' look about this font. his use of spray paint and stencils to give a drip effect works really well, also the use of variety in sizes of certain letters.

David Carson - I really like the 'grunged' look about this font. his use of spray paint and stencils to give a drip effect works really well, also the use of variety in sizes of certain letters.

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