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(Example of simple info graphics mixed with beautiful large typography)  Lifetime value of a customer #infographic

How to calculate Lifetime Value of a customer: Starbucks case study – Infographic by KissMetrics

How To Calculate Lifetime Value - The Infographic (infographic)

How To Calculate Lifetime Value - The Infographic (infographic)

Championed by Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looki

Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.

All about Customer Engagement

There’s a reason email marketing is as popular and successful as it is. Most people check their emails daily, many do it times per day.

How to scale balance between what you spend on getting a customer and them spending on your products

In today’s edition of Analytics in Action, let’s talk about how CLV (Customer Lifetime Value) can explode your ROI. First, let’s talk about segmentation in general and CLV as a specific segment…

Customer lifetime value: How to target your customer intimacy

Customer intimacy is valuable but expensive, so must be focused on the most valuable targets. Customer lifetime value is one way of doing this, says Jack

Customer Lifetime Value techniques: why you need to be careful with cohort analysis

Using cohort analysis to predict customer lifetime value is a simple technique, yet can produce inaccurate results.

Calculating Customer Lifetime Value

Analytics Tip Calculate Customer Lifetime Value (LTV)

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

The right price often makes the difference between a sale and a switch. In fact, across five different product or service attributes analyzed (price, service agreement, selection,.

Pump up your customer lifetime value (LTV) with email remarketing

A series of practical examples to increase your average revenue per customer with email remarketing. This also increases customer lifetime value (LTV).