Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
Discusses how the cost of acquiring customers frequently is the cause of startup failure. For a viable business model, LTV must exceed cost of customer acquisition. (LTV= Lifetime Value of the customer.)
Excellent Analytics Tip #17: Calculate Customer Lifetime Value. A focus on how to create longterm value for a company through obtaining customers that will be successful for them. A look at moving beyond clicks and to analyzing the customer lifetime value. 9/10