In the United States Nike is coined as being the hero of the athletic world. Buying their products will allow you to make all your personal and athletic goals attainable because suddenly you can "just do it". But as consumers we forget who has to make these products. This culture jamming ad displays the reality of where Nike products come from and what "just doing it" looks like to children in other countries. Photo found on Pinterest.
"Breathe" Ron English's works explores popular brand imagery and advertisement in mash ups of high and low culture touchstones. He uses a tactic called Culture Jamming. Culture Jams are intended to question assumptions behind commercial cultures and often use mass media to create ironic and satirical commentaries about it self.
To continue on the theme of consumerism that we’ve created on this board, this particular example takes an iconic image and jams it with the overall consumerism that consumes Americans. Discussing Christmas and twisting what the real meaning of Christmas is especially in America. http://2011selfnet11.blogspot.nl/2011/04/online-reflection-culture-jamming-by.html