I think that this image is very clever as well as the designer has tried to make the 'I' in the word 'time' look like a clock, even though this is a good idea I think that he could have made it look more like an 'I'. The font, colours and layout is the same as the previous one, sans serif, black and white and central.
Another example of negative space used in logotypes. There is a rocket blasting off within the R. I like, you can tell just from the "R" and the rocket that the company is evolved with rockets and or uses rockets as their theme.
This design is Lubalins most famous designs. It is his best work. I like how Lubalin made the ili into the mother, the father, and the child. Like a family. it was creative how Lubalin made pictures with the fonts. It was really creative. (Daeun Kims)
SECONDARY RESEARCH: There is a simple meaning behind this simple logo, breaking away and finding freedom. This story is told through the 'm', the top is broken, above the broken part is shown as a bird flying away. Clever and simple design.