Millennials love corporate social responsibility (CSR), with 81% expecting companies to make a public commitment to good corporate citizenship. Here are some key stats marketers should take note of when considering how to meet this new consumer generation's demands.
In class we are learning about corporate social responsibility (or the lack of it in Enron's case). As this diagram shows, CSR is a form of corporate self-regulation included in the business model. CSR covers 3 main aspects; Social or community involvement, economic growth, and ecological / environmental action. It is of organisations best interest to embrace CSR practices, and for many reasons - one being customers will prefer you over competitors without CSR practices.