It really looks as if it has true depth. It seems to be done with pencil and ink. What really attracted me to this was the detail and time it must have taken to plan out something like this. It has so much shape and dimension, it's practically alive.
INSPIRATION: Constructing the STV logo asset-by-asset could be an effective way to animate the advert. In a similar style to this, the aspects of the STV logo would swiftly move into position within the outline of the logo.