#INFOgraphic > Consumer Survey Power: 6 out of 10 people are directly or indirectly influenced during their purchase decision after participating in a survey conducted by a brand. This report from Sample Survey spotlights the impact of consumer surveys on both brands and consumers. > http://infographicsmania.com/consumer-survey-power/
A recent survey in the UK revealed that 70% of complaints on social media are going unanswered, because social media is not being integrated into customer service centres. Social media is increasingly becoming the go-to place for consumers to make complaints or seek out customer service, but survey reveals that many companies are ignoring this fact. Customer relationship management should be managed properly on all customer touch points, including social media.