The impact of a single customer view on consumer behaviour: infographic " More than half of consumers would stop shopping with an online retailer if they were offered products they had already said they did not want, according to data from Experian.
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out… Using audience and digital consumption data from 9 countries (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia), the research shows areas of intense ... [Read more...]
How Mobile and Social Are Changing Consumer Behaviors [Infographic]
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2018 looks set to see no stemming of the tide of hype around new digital trends. It seems that just as chat about chatbots subsides, talk of the next big tech story builds; be it AI, Augmented Reality or the next big thing. This blog cuts through this noise and, using ABA’s 5Drivers model of the emotions behind consumer behaviour, reveals some ways companies can adapt and gain advantage...