I like the way the words 'Ink and colour' are split up so are not all on one line, which makes the page more visually interesting. I also like the simplistic white typography and the spacing out of the letters.
40 Floral Typography Designs that Combine Flowers & Text
When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.