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The Pelican Studio In Amsterdam: Where Pastel Palette Meets Bold Fashion

<p>The Pelican Studio, located in downtown Amsterdam, is the brainchild of entrepreneurs Theodore Kuster and Jelle Lispet. The clothing store’s interior design, a concept of Framework Studio, offers a

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the design creates an atmosphere where products and architecture come together in a harmonious nature filled with plants and natural light.

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I love the idea of quotes and typography in the fitting rooms and around the store - what is written should represent what yumi is about - representing and encouraging individuality, quirkiness etc

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