"I think his potential endorsement value is bigger than Tiger Woods, pre-scandal," said Ronn Torossian, CEO and president of 5W Public Relations. "When one is talking about a marketer's dream, this guy is a marketer's dream come true. He's playing in the biggest media market in the world. Would you rather be a star in New York or in Cleveland? Or in Chicago? Now let's look at the foreign markets. What's the other big market where you can make a ton of money? Asia."
Food markets: West Side Market Cleveland With its vaulted ceilings and iconic clock tower, this recently redone hall has the feel of a European train station. Plus, there's a year-round produce area outside.
Ask a Local: An Insider's Guide to Cleveland, Ohio