Marathon (1968) Marathon came to the UK courtesy of Forrest Mars Sr, estranged from the family business in the States, but free to adapt the recipes for European tastes. Aside from his eponymous bar packed with milk, sugar, glucose, and thick, thick chocolate, Mars' Slough-produced cash cow was a peanut-powered derivative of the American Snickers (the name was apparently tribute to the Mars family's favourite horse) 'brand alignment' saw Marathon adopt its maiden name in 1990
The 'Flake' chocolate bar was first developed in 1920. An employee of Cadburys noted that when the excess from the molds used to create other chocolate bars was drained off, it fell off in a stream and created folded chocolate with flaking properties. In 1930, Cadbury started producing a smaller version of the standard Flake bar especially for ice cream cones. These were marketed under the name 99 Flake and sold loose in boxes rather than individually wrapped like the traditional Flake.
Cookalong Recipe: For some reason this is known in the Antipodes (and I got this recipe from a Kiwi) as Russian Fudge and, although I like this name better, I feel that it perhaps leads the rest of us to expect something altogether more exotic, when this is the plain, comforting, yet temple-achingly sweet, confection of my childhood.