Words to live by! As J.M. Barrie Wrote "Fairies have to be one thing or the other, because being so small they unfortunately have room for one feeling only at a time. They are, however, allowed to change, only it must be a complete change.”
PESTLE- Social. Members of the society of the United Kingdom, specifically London, enjoy a very high standard of living. Both women and men have a strong interest in personal and cosmetic welfare, including care for their hair. This will be analysed further when looking into the industry (MarketLine A, 2015).