Manchester campaign to stop people from littering. Playful approach with copy referencing famous song lyrics and film quotes, coupled with bold messages warning residents of fines and urging them to keep their city clean.
American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.