Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

An entry from For Emma, Forever Ago

Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

Swedish fire log - First shown this by a very good friend! Looks beautiful and will last forever!

Swedish Torch

Swedish fire log - First shown this by a very good friend! Looks beautiful and will last forever!

my kinda summer night w/friends .. beach may make it better tho ;) but this is still prty awesome. I second this^

my kinda summer night w/friends .. beach may make it better tho ;) but this is still prty awesome. I second this^

Wanderlust destinations offer a pure divine love of travel. For us, they offer opportunities of pure reflection and evolution. Bringing us so much peace over at https://itsmypleasure.com.au

Wanderlust destinations offer a pure divine love of travel. For us, they offer opportunities of pure reflection and evolution. Bringing us so much peace over at https://itsmypleasure.com.au

Useful info on different types of campfire. Might be useful for the next time you go camping.

Useful info on different types of campfire. Might be useful for the next time you go camping.

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