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my kinda summer night w/friends .. beach may make it better tho ;) but this is still prty awesome. I second this^

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Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

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Useful info on different types of campfire. Might be useful for the next time you go camping.

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