As a business major and complete dork, I disagree. However I do know that the idea of writing a 15 paged plan isn't appealing to most people. Unless you are applying for a loan, you don't NEED a business plan, but you should make a mini one.
The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey.