Located to the northwest of the Acropolis, the ancient Agora of Athens was once a marketplace and civic center. The people gathered here to browse all kinds of commodities. It was also a place to meet others and talk about politics, business, current events and the nature of the universe and divine. The ancient Greek democracy can actually be traced to this ancient spot. It’s a wonderful area to look at the cultural beginnings of Athens.
Using current events marketing strategies can dramatically improve brand recognition and engagement between a business and their target market.