Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

An entry from For Emma, Forever Ago

Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

Johannisfeuer. Bonfires lit on St. John's Eve (aka Midsummer's Eve). “Your figure looks so splendid, silhouetted against the fire.”

Johannisfeuer. Bonfires lit on St. John's Eve (aka Midsummer's Eve). “Your figure looks so splendid, silhouetted against the fire.”

Pro Tip: Add Baileys to give your hot chocolate a little kick. Cheers! @breathegrace #forgeyourownpath

Pro Tip: Add Baileys to give your hot chocolate a little kick. Cheers! @breathegrace #forgeyourownpath

benchandcompass:  campfire sessions. Don't forget when traveling that electronic pickpockets are everywhere. Always stay protected with an Rfid Blocking travel wallet. https://igogeer.com for more information.

benchandcompass: campfire sessions. Don't forget when traveling that electronic pickpockets are everywhere. Always stay protected with an Rfid Blocking travel wallet. https://igogeer.com for more information.

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