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Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

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Bonfire! Well, fire, little fires, fire pits, ect. The light, tremendous heat, sound and smell of a wood fire is really calming and fun for me.

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