It's simple, it's fabulous! Lavender love by BARBER!!!! Matty Conrad, founder of Victory Barber, Victoria BC, Canada. Conrad is Canadian Men’s Hairstylist of the Year 2014 and Schwarzkopf Men’s Grooming Ambassador. We found this finish on his Instagram page (@MattyConrad) and he shares the formula: Pre-lift hair and tone with Igora Royal 35mls 9.5-22 plus 5 mls 0-99, all with 10 volume.