Laucht found the ancient city using very modern means. "I actually discovered Chefchaouen through someone I follow on Instagram—I ended up going down a total geo-tag rabbit hole," she says. "I was planning a trip to Morocco at the time and considering all the big names like Marrakech, Fez, Casablanca. I'd never heard of Chefchaouen and was so intrigued by this little town painted entirely in blue. I have a thing for blue hues, so it was a kind of a match made in heaven!"