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Lash Out! The 11 Best Eyelash Growth Serums On the Market | InStyle.com L'Oreal Concentrated Lash Boosting Serum: The curved applicator hugs the shape of your eye to ensure every eyelash is coated in the arginine-infused serum ($15; ulta.com), which is also easy to apply to your lower lash line for a doe eyed effect.