Thinking, Fast and Slow by Daniel Kahneman. Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. Knowing how people make decisions is a key skill set for the designer in practice.
Dan Kahneman and Amos Tversky’s behavioural economics theory modeling how we make decisions. It illustrates, among other things, some of the non-rational decisions we make as we are guided by emotion and heuristics .