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Saul Bass

Saul Bass. Las metáforas ambiguas de un maestro del diseño

Saul Bass (1920 –1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences.  Bass also designed some of the most iconic corporate logos in North America

Saul Bass (1920 –1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. Bass also designed some of the most iconic corporate logos in North America

Saul Bass. Alcoa logo 1963. Retrieved from: http://www.logodesignlove.com/saul-bass-logos

Saul Bass logos: then and now

Saul Bass. Alcoa logo 1963. Retrieved from: http://www.logodesignlove.com/saul-bass-logos

Saul Bass (1920 –1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences.  Bass also designed some of the most iconic corporate logos in North America

Saul Bass (1920 –1996) was an American graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. Bass also designed some of the most iconic corporate logos in North America

Saul Bass (1920-1996, American), Logos Graphic Design.

Saul Bass (1920-1996, American), Logos Graphic Design.

Continental Airlines logo Saul Bass    The cost of a Saul Bass logo  “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than two million dollars in fees over two years. Continental airlines paid us about a half million.”

The cost of a Saul Bass logo

Continental Airlines logo Saul Bass The cost of a Saul Bass logo “My biggest sale using this approach was the Rockwell International logo and subsequent branding, which paid the Bass firm more than two million dollars in fees over two years. Continental airlines paid us about a half million.”

Saul Bass. Girl Scouts logo. 1978. Retrieved from: http://annyas.com/saul-bass-logo-design-then-now/

Saul Bass. Girl Scouts logo. 1978. Retrieved from: http://annyas.com/saul-bass-logo-design-then-now/