Evaluation of each cell in Ansoff's matrix by risk. Market development, product development, market penetration, and diversification

pin 7

The Ansoff Matrix was first published in the Harvard Business Review in 1957, and has given generations of marketers and business leaders a quick and simple way of thinking about growth. Sometimes called the Product/Market Expansion Grid, the matrix shows four ways that businesses can grow, and helps people think about the risks associated with each option. The product/market grid has two dimensions: products and markets.

Product lifecycle management infographic liked by #fabacus > Infographic showing top 10 marketing models

Product lifecycle management infographic liked by #fabacus > Infographic showing top 10 marketing models

pin 19
heart 5
speech 5

Ansoff Matrix PowerPoint Template with 9 Boxes is a free PPT template with a simple Ansoff Matrix PowerPoint diagram that you can download to make presentations on market and product growth #growth #matrix #diagram

pin 2
Pinterest • The world’s catalogue of ideas
Search